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About us

Powering your digital dreams with unparalleled consultation
and taking your business ahead.

Our story

The world in which we live is a new world, one with numerous challenges, but also one with endless opportunities. The impact of digitalisation has touched the farthest corners of the global marketplace, empowering customers and businesses alike. Today, the need for digital empowerment is being felt more than ever and is growing each day. To reap the benefits of digitalisation, companies today need to identify and partner with the right technology and digital solution providers. Choosing the right partner can spell stratospheric business success while a wrong or uninformed choice could mean disaster. It is not an easy choice to make when the world is a plethora of new technology specialists to choose from.

Now, hark back to a decade ago and ponder how many service providers you can recall in the world of digital. Well, there were only a handful of digital agencies and everyone knew about them. However, today there are thousands of digital agencies, hundreds of which might be good, and a few might be excellent. Back then, digital formed just a fraction of any business strategy. Today, digital is possibly one of the largest and the most important parts of corporate strategy and investment. A well-thought selection of the right digital partner(s) is critical. The complexity compounds when you need to choose more than one partner to deliver your varied and unique business goals.

To bring your business ideas and visions to life in a quick, effective manner, you need ‘ONE’ company and we’re that ‘ONE’.

Today, no advisor can help you find the right execution partner while traversing the journey with you. That is exactly where 2GenAlpha steps in. We’re here to fill the gap; map your strategy and requirement, and help you find the right execution partner to achieve your objectives.

In this world of digital and analytics, what sets us apart from the crowd is that our relationship does not end once we deliver. We are in proximity to our clients even after helping them choose the execution partner. We monitor them and keep a check if they are delivering to your expectations. As we truly want to propel your business, we monitor your results to ensure that value is delivered. What also sets us apart is the rich amalgamation of knowledge, expertise, and experience that our team possesses. Our experts are not just theoretically well-versed but are backed by years of practical experience. We have the brightest minds in the business who put you at the forefront of the innovation.

Take the first step towards this fast-growing digital age with 2GenAlpha!

By the numbers

With unrelenting dedication and expert thinking, we have successfully completed thousands of projects across the world. Our highly-qualified and experienced team of consulting and technology experts embrace your challenges until the problem is solved.

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Over 100 years of experience


A team of 50+ experts


Successful completion of 500+ projects


Happy customers in 15+ countries

Our team

About the Founder

Gagan Singla, the Founder of 2GenAlpha, has over 18 years of varied experience in delivering exceptional projects for clients across multiple sectors and geographies including the US, UK, Russia, Switzerland, Malaysia, India, Australia and Canada. With profound knowledge and experience in digital marketing and advanced analytics, Gagan has worked with some of the world’s leading companies which include PwC, Deloitte, Quikr and Angel Broking.

At Angel Broking, one of the largest independent full-service retail broking houses in India, Gagan was a board member and he handled the analytics and data-driven transformation. During his employment at Quikr, he was the Group Head of Digital Marketing and also lead Marketing ROI Analytics, where he did the budget planning of Rs 250 Cr+ and strategised a Billion page-views traffic plan. At PwC New York, he worked with the world’s largest bank and lead advanced AML Risk Analytics project for customer modelling, account and transaction level risk, spanning across 100+ countries. Furthermore, Gagan has also been a part of the Global Analytics Solutions team at Deloitte in San Jose, where he headed all solutions, packaging, and go to market.

Gagan is an IIT Computer Science Graduate and holds an MBA from IIM. He has authored several global research publications and has been a speaker at many US universities including the University of California at Berkeley, University of Indianapolis and University of Notre Dame.

Our team has added value to the following brands

Angel Broking
Social Pipal
Triumph Motorcycles India
GS Caltex India
Kotak Bank
PNG Jewelers
Rothschild Co

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